Way to go

For A simpler
everyday life

Way To Go has been pushing the boundaries of food and grocery delivery since 2016. With a new focus on even simpler and smoother deliveries, Way To Go needed to develop its brand and establish itself as a serious competitor in a market with several big players. Local expertise, flexibility and sustainability became the foundation of Way To Go's brand and keywords for its visual direction and communication. The result was a modern, dynamic and friendly identity that allows Way To Go to communicate effectively and impactfully across all their channels and stand out as the green service of food and grocery delivery.

Brand strategy, Visual identity, UX/UI

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